DR. AMIT KUMAR. The "Instant Need" Paradigm: Emotional Triggers and HUL Brand Visibility on Hyperlocal Delivery Apps. Enterprise Development and Microfinance, [S. l.], v. 36, n. 1s, p. 389–397, 2026. DOI: 10.64149/edm.v36i1s.1232. Disponível em: https://www.papjournals.com/index.php/edm/article/view/1232. Acesso em: 5 oct. 2026.