ASSOC. PROF. HA THI NGUYEN,MSC. DUNG VAN HOANG,MSC. LINH MY HOANG,DR. THUONG THU NGUYEN,MSC. HUNG MANH NGUYEN,DR. TAN HUU NGUYEN. The Impact of Artificial Intelligence–Driven Marketing on Financial Performance: Evidence from Emerging Markets . Enterprise Development and Microfinance, [S. l.], v. 36, n. 2s, p. 63–75, 2026. Disponível em: https://www.papjournals.com/index.php/edm/article/view/784. Acesso em: 12 aug. 2026.