AMIT ROY; ANINDITA RAY; DR. CHANDIBAI POSTANGBAM. Beyond Ceteris Paribus: A Contingency Framework for Contextual Return on Investment (C-ROI) in Dynamic Markets: . Enterprise Development and Microfinance, [S. l.], v. 36, n. 3s, p. 382–391, 2026. Disponível em: https://www.papjournals.com/index.php/edm/article/view/890. Acesso em: 11 aug. 2026.