Priyanka Tiwari, and Dr. Chandra Bhooshan Singh. “An Integrated S O R Framework of Influencer Marketing in Indian Markets”. Enterprise Development and Microfinance 36, no. 4s (September 28, 2026): 297–304. Accessed October 5, 2026. https://www.papjournals.com/index.php/edm/article/view/1233.