Amit Roy, Anindita Ray, and Dr. Chandibai Postangbam. “Beyond Ceteris Paribus: A Contingency Framework for Contextual Return on Investment (C-ROI) in Dynamic Markets: ”. Enterprise Development and Microfinance 36, no. 3s (June 25, 2026): 382–391. Accessed August 11, 2026. https://www.papjournals.com/index.php/edm/article/view/890.