Published: 2026-06-05

The Impact of Artificial Intelligence–Driven Marketing on Financial Performance: Evidence from Emerging Markets

Assoc. Prof. Ha Thi Nguyen,MSc. Dung Van Hoang,MSc. Linh My Hoang,Dr. Thuong Thu Nguyen,MSc. Hung Manh Nguyen,Dr. Tan Huu Nguyen

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